Canva has become the go to app / online tool for marketing and graphic design because of its ease of use and vast library of images, videos, graphics and templates.
It's great for producing social media posts, images for your blogs / web pages and even video clips.

If you know you need to up your skills in graphic design, social media marketing and brand presence / consitency then this course is for you.

We can hold the course at your venue or at our offices and arrange a date and time to suit you.

Course Duration: 2 hours

Price: £90 / per delegate.

Target Audience: Small business owners and marketers with little or no experience of using Canva for business / graphic design.

Course Objectives:

• To understand the key features in Canva for creating an eye catching, uncluttered design with a strong call to action
• To understand the value of templates and brand kits and when to use them
• To know how to export your designs and share them with others
• To know how to use your designs in social media

Requirements:

1. Each delegate has a Canva (Free or ideally a Pro) account and knows their login.
2. Each delegate has access to a laptop and ideally the Chrome browser.

Course Outline:

• What is Canva and the differences between Free and Pro versions.
• Why library images? - Avoiding copyright strikes and legal action
• Creating images the right size for social media and other platforms
• Using templates – how and when to use
• Colour scheme and fonts – branding consistency & using a Brand kit (free vs pro)
• Design considerations
  • Rule of thirds - using a grid
  • Complementary colours
  • Font styles
  • Contrast
  • Think Smartphone!
  • How much information to include?
• Layout and space
  • Using space well
  • Negative space
  • Bullets to catch the eye
  • Callouts
• Adding images, text and graphics
• Improving your images
• Getting your call(s) to action clear
• Exporting in the right format
  • JPEG
  • PNG
• Sharing your designs
• Using your designs in social media

Assessment

• Informal observation of participant engagement and understanding.
• Homework – create their own engaging designs using the techniques outlined in the course for us to feed back on.

To book your Canva Basics course just contact us.