Videos are one of the most successful strategies in online marketing. Many studies have categorically proven that short punchy video clips produce amazing results in the growth of your business online. In fact nearly 80 percent of small business owners who had produced online video content said that they had noticed a positive tangible result for their business.
Business head shots help to humanise your business and quickly communicate who you are. Take a while to consider how you want to appear in your image. Depending on your business, you might want to come across as being creative, friendly, formal, or trustworthy etc. Obviously, the focus for your headshot should be your face. Everything else, including the background, lighting and clothing, should be kept simple to keep the attention on your face.